Privacy Policy

The short version

In the Natkhat Android app: no name, no phone number, no account — ever. Your baby's photo is processed entirely on your phone and is never uploaded to our servers.

On the natkhat.app website: your baby's photo works exactly the same way — processed in your own browser, never uploaded. After your photo is ready, we optionally ask if you'd like to share your name, phone number, your baby's age, and your city so we can follow up. This is entirely optional, always skippable, and never required to download your photo — see "Information you choose to share" below for the full detail.

Beyond that, the only other things we hold are a little information about your baby that you type in during setup (stays on your device) and usage analytics from the Android app that tell us which features people actually use and whether our ads are working.

What we collect

During first setup the Android app asks for your baby's first name, gender, and date of birth. These are used to suggest age-appropriate themes and to add milestone stickers to your keepsakes. They are stored on your phone and are never sent to us.

The Android app does not ask for a phone number, an email address, or any other contact details, and there's no account to create.

On the web app, your baby's date of birth, if you enter it, is stored only in your browser.

We never collect your baby's photo, on either platform. It stays on your device or in your browser.

The one exception is the optional contact details you can choose to share on the website after your photo is created — see the next section.

Information you choose to share (website only)

After you finish creating a photo on natkhat.app, you may see a short, clearly optional form asking for your name, mobile number, your baby's age, and your city. Every field is skippable — a visible "Skip" is always available, and downloading your photo never requires filling it in.

We use this only to follow up with you about Natkhat — for example, letting you know about new themes. If you tick the separate consent checkbox, we may also contact you about offers on WhatsApp or SMS; leaving it unticked means we won't. We never sign you up for marketing without that explicit, separate opt-in.

Alongside whatever you enter, we also store which page and theme you were viewing, any campaign tracking (UTM) parameters, the time of submission, and basic technical information (like your browser's user agent) so we can understand which pages are working.

This is submitted to our servers and stored in our database — unlike your baby's photo, which never leaves your browser. It is never sold, and is only used as described above.

This form does not exist in the Android app. Nothing you type into it is linked to any photo, cutout, or image — we hold no photos of your baby on our servers regardless of whether you use this form.

To have this information deleted, write to hello@natkhat.app with the phone number or name you submitted — see also our Data Deletion page.

Photos on your phone

The Android app asks for permission to read photos on your device so you can pick your baby's photo from your gallery, and so the app can show a grid of your recent photos to choose from. The app reads only the photo you select in order to process it on your device. It does not scan, index, catalogue, or upload your photo library, and photos are never transmitted anywhere.

You are in full control of this. On Android 14 and later you can choose "Select photos" instead of allowing access to everything, and Natkhat will only ever see the photos you hand-pick — the app is built to work that way, not to nag you out of it. You can also decline the permission entirely and still use Natkhat: the "Choose from Gallery" button uses Android's own photo picker, which needs no permission at all.

Your baby's photo never leaves your device

This is the core design of Natkhat, not just a promise: the web app removes your baby's background using a machine-learning model (U2NetP) and detects pose landmarks (MediaPipe), both running entirely inside your browser via WebAssembly. The Android app does the same using Google's on-device ML Kit. Neither ever sends your photo to any server — there is no upload endpoint in the app for photos at all.

Themes, stickers, and other artwork ARE downloaded to your device (from our content delivery network) so they can be composited with your photo locally. Only your baby's photo is exempt from ever being transmitted.

Where your data is stored

Web: your photo and edits are kept in your browser's local storage for the duration of your session, and are cleared if you clear your browser's site data. If you choose to submit the optional contact form described above, that information (name, phone, baby age, city) is stored on our servers — it's the one thing on the website that isn't purely local.

Android: your photo's processed cutout, chosen theme, and edits are stored in the app's private storage on your phone. Finished keepsakes you save go to your phone's Pictures/Natkhat folder like any other photo you take. Your photos are never backed up to our servers.

Price

Natkhat is currently free to use, with no in-app purchases and no subscription. If we introduce a paid feature later, we'll say so clearly in the app before you're asked to pay, and update this policy to describe how payments are handled.

Analytics and how we measure our ads

The Android app includes two analytics tools: Google Analytics for Firebase, and the Meta (Facebook) SDK. They record how the app is used — which screens you open, which themes you pick, whether photo processing succeeded or failed, and how long it took — together with technical information about your device (model, operating system version, language, country, and your device's resettable advertising identifier).

We use this for two things: finding and fixing problems (for example, spotting that photo processing fails more often on a particular phone), and understanding whether the ads we run actually bring people who enjoy the app. Meta uses the events sent from the app to attribute installs to our ad campaigns and to improve who those campaigns are shown to.

These events describe actions, not content. They never include your baby's photo, name, or date of birth.

You can limit this: Android's Settings › Privacy › Ads lets you delete or opt out of your advertising ID, which stops it being used for ad measurement.

Crash reporting

The Android app reports crashes to Firebase Crashlytics so we can fix them. A crash report contains the technical state of the app at the moment it failed — the error, the code path, and your device model and OS version. It does not include your photos or profile information.

Diagnostics

If the on-device photo processing fails, the web app sends a single, small diagnostic message (the failure reason, your browser's user agent, and a timestamp) so we can improve reliability. This message never includes your photo or any other personal data.

Third-party services we use

Google Fonts, to load the app's typeface (this is a standard font request to Google's servers).

Firebase (Storage and Firestore), to serve our theme and sticker catalog — this never carries your photos or personal data, only our own artwork.

Google Analytics for Firebase and Firebase Crashlytics, for usage analytics and crash reporting in the Android app, as described above.

Meta Platforms (the Facebook SDK), to measure our advertising in the Android app, as described above.

Google Play Services, which provides the on-device machine-learning models (ML Kit) the app uses to cut your baby out of the photo. The models run on your phone; your photo is not sent to Google.

Vercel, to host the web app, which keeps standard server access logs like any web host.

Children's data

Natkhat is made for parents and guardians — adults creating keepsakes of their own children. It is not directed at children, is not intended for anyone under 18 to use, and we don't knowingly collect information directly from children. All profile information described above is entered by the parent or guardian using the app.

The photograph you edit is of your own child, and it never leaves your device. We never receive it, so we hold no images of children at all.

Your rights

Because your baby's photos and profile information are stored only on your own device, you're already in control of those: uninstalling the app or clearing your browser's site data removes them completely.

If you submitted the optional web contact form, that's the one piece of information we do hold on our side — write to us at the address below with your name or phone number and we'll delete it. If you'd like the Android app's device-linked analytics data deleted too, include that in the same email.

Changes to this policy

This policy was last updated on 10 August 2026. If we make material changes, we'll update this page and the "last updated" date above.

Contact

Questions about this policy? Write to us at hello@natkhat.app.